Friday, August 29, 2008


Ranking in Google is not as hard as it is constantly made out to be. A lot of forums will beat on about how difficult this is and that you have to be aware of all the algorithm workings before you get to the top of Page 1 on Google.

The truth is that to rank well for a very competitive market does take longer than if you were trying to rank for a small niche market but it is not difficult.

You have to be realistic in your goals. Don't even bother trying to get to page one with "Credit Cards" or "Personal Loans". These are highly competitive keywords and it would take you a lifetime to outrank the current page 1 holders.

The basic ingredients that you need to get noticed by Google are, links to your site, on page relevancy and basic title tag keyword insertion. The last 2 ingredients are no brainers and should be followed as a matter of course. The first ingredient is the most important.

If you don't have links to your site your site is like an island with no connecting bridge. The spiders need to be able to find you from somewhere. Ranking for sites in Niche markets becomes very easy when you focus 90% of you time in building links back to your site. Now not just any links will do. The links to your site must contain the Keywords as anchor text that you wish to rank for. If you own a website on speed boats then the links to your site must have the words "Speed Boats" in the anchor text. You can and should suggest variations of your keywords to those that are linking back to you. Make sure you do not build your links too quickly as this will raise a red flag with Google. It should happen over time so that it looks organic in nature. Get links from all sorts of other websites. It's a bit of a myth that you have to get links from sites that are similar to yours.

To recap as long as you have these key steps covered you will see a huge improvement in your rankings.

1. Links. Lots of them, built slowly and from any geographic location. Anchor text to be placed in the links to your sites. Vary the keywords in your anchor text. 3 Word anchor texts work best.

2. On site relevancy. If your anchor text is "Baby Joggers" than don't write about Baby Cribs.

3. Title Tags: Make sure you have a good Title for your webpage. Make sure your keyword or variation thereof is included in the title.

If you can stick to these basic principles and you are competing in a niche market then you will be guaranteed good rankings as this is what Google is looking for.

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